ZeeCoo彩色隐形眼镜

包装设计/护肤品、美妆、香水

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发布于2020-10-26

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盒子怪设计工作室

北京市  |  朝阳区

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ZeeCoo 彩色隐形眼镜


这是彩色隐形眼镜(美瞳)市场的一次大胆的尝试。设计概念来源于该系列美瞳产品的主要元素“四芒星”。往常用户选择佩戴美瞳产品除了让瞳孔更加特别,更希望眼睛更加明亮有神。ZeeCoo在该系列镜片上主动添加了四芒星形状的高光点,模拟瞳孔真实的高光效果,“四芒星”即为该系列产品的核心元素。经过与生产方的多次尝试,我们终于实现了让纸盒在一次折叠成型后就能在两端形成“四芒星”的形象;配合品牌渐变色,打造了一套极具产品识别力的包装。


一盒产品内含6对共计12片镜片。考虑到大部分用户左右眼度数不同的情况,为了避免用户像购买其他品牌那样拿到两盒独立的产品以优化品牌体验,我们将一件产品拆分为两部分,两部分相互独立,可按照用户双眼度数随意配置,经过简单的组合即可形成每位用户的专属产品。


This is a bold attempt in the cosmetic contact lenses market. The design concept comes from the “four-pointed star”, the main element of this series. Normally, users who choose to wear cosmetic contact lenses not only hope to make their pupils more special, but also hope that their eyes brighter and more energetic. ZeeCoo actively printed four-pointed star-shaped highlight points to the series of lenses to simulate the real highlight effect of the pupil. The “four-pointed star” is the core element of this series. After many attempts with the manufacturer, we finally realized the die-cut board which can form a “four-pointed star” image at both ends after once folding; with the brand gradient colors, we have created a set of highly recognizable products package.


A box of products contains 6 pairs (12 lenses) in total. Considering the fact that most users have different degrees of left and right eyes, in order to prevent users from getting two boxes of independent products like other brands to optimize the brand experience, we split a product into two parts. The two parts are independent of each other, which allows to configure the two sets of lenses of different degrees according to each user, and after simple combination, each user’s exclusive product can be formed.


设计总监 / 罗昊祯

设计 / 林鹤 罗昊祯

图片处理 / 宋薇敏

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盒子怪设计工作室

北京市  |  朝阳区

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