Printworks London

VIS设计/广告、印刷、媒体、创意、动漫、摄影

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发布于2022-08-05

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海中鱼

福建省  |  福州市 其它

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A brand to change the face of the capital’s culture scene

Branding

Digital

Print

Brief

The Printworks London is a new multi-purpose event space seeking to change the face of the capital’s cultural scene. Comprising six vast event spaces, the 16-acre former printing factory will host events across the arts, fashion, film, food, theatre and more. Only were commissioned to create a brand for the new venue. The identity was to offer a flexible framework for promoting eclectic events in what was once the largest printing facility in Europe.

Strategy

The huge rollers of the printing press informed the dynamic wordmark. Wrapping type around cylinders we generated infinite iterations of the logotype for use across applications. Typographic expression and the movement inherent to historic printing processes runs throughout the wider identity. Layouts derived from printed newspaper sheets offer a snapshot of the process and embrace the mistakes and messy nature of the press.


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海中鱼

福建省  |  福州市 其它

这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

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