TEA-润山语

包装设计/饮料、茶叶,咖啡

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发布于2019-12-02

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7654321 Studio

福建省  |  福州市 品牌设计师

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TEA-润山语


Client:谷崖

Design Guidance:Bosom

Designer:L·Chao

Copywriter:圈圈

Photography:Hello小方

Time To Market:2019


武夷山正岩茶—肉桂 水仙 醉海棠

山,宣散气、生万物

茶,天涵之,地栽之,人育之

青山不语,幽茗有意

古今呈异客,闲雅品人生

半盏淳茶方寸润,修德养性净心灵


GUYA —— Runshanyu

Wuyi Rock Tea —— Narcissus 、Cinnamon、Drunk Begonia


Mountain, send out breath, gave birth to all things.

Tea, heaven culverts, ground plants, people educates.

Green hills do not talk, quiet tea has its meaning.

From ancient times to modern times presenting to different people,

Let them leisurely elegant taste life.

Half a cup of mellow tea moisten square inch,

Cultivate morality and cultivate the mind.



滋润之意,滋物,润喉。


润山

茶润山林,茶沁人喉。

漫山茶树为山增色,细细感受茶叶入口,顺喉流下,缓缓回甘。


中国特有的文体,历史长期积淀的产物,一种独特文化现象。


山的语言—摩崖石刻—篆体

摩崖石刻源起远古刻石记事,风行北朝时期,直至隋唐宋元明清,尤以书法作品居多,篆隶楷行草,多为当时文人名仕所为,或即兴涂鸦,或警示自勉,或奉意命题,书文俱佳,意蕴深远。

众多山峰中,尤为值得一提的是武夷山。武夷山之美,不在其高险,而以灵秀见长。几乎随处可见的摩崖石刻,更成了灵秀武夷山的点睛之笔。在武夷山九曲溪两岸、山北的悬崖峭壁之上,摩崖石刻共有500余方。武夷山的摩崖石刻是中国书法、诗词和楹联文化的一个活化石,它们蕴涵着中国久远的历史文化和深邃的人文精神。


生于谷崖  岩韵自然

整体采用布纹纸作为包装的材质,使受众体验其似纸又似布的独特手感与质感,以三种颜色蓝、绿、红、区分肉桂、水仙、醉海棠三种茶类。包装的打开方式沿用封套的形式,且使用特殊盒型装盒,内盒使用烟盒的形式。包装表面运用烫金工艺,将武夷岩茶、陆羽茶经、三坑两涧、制茶工艺、历史文化、自然山场、产品本身等相关信息以篆体的形式,嵌入其中,且使用珐琅的工艺制作品牌标识。一方方摩崖石刻纹案,犹如武夷山这幅山水画的闲章铃印,赋予了包装灵动而鲜活的生命和灵魂。


Moist

Moisten all things

Moisturize your throat


Moist mountain

Tea embellish mountain forest, tea moistens throat.

Tea trees grace the mountains, feel the tea in your mouth and down your throat, slowly back to sweet.


Yu

China's unique literary style, the product of long history, a unique cultural phenomenon.


The language of the mountain —— Inscriptions on precipices —— Seal character


Inscriptions on precipices are carved stone records from ancient times, popular in the northern dynasties, until the sui, tang, song, yuan, Ming and qing dynasties, especially the majority of calligraphy works, mostly for seal character, official script, regular script, cursive, and was made by the literati at that time, or improvisational graffiti, or warning self-encouragement, or meaning proposition, the best books and articles, profound meaning.


Among the many peaks, Wuyi mountain is particularly worth mentioning. The beauty of Wuyi mountain lies not in its high risk, but in its clever beauty. The inscriptions on precipices that can be seen almost everywhere has become the highlight of Wuyi mountain. On the Banks of jiuqu stream in Wuyi mountain and on the cliffs to the north of the mountain, there are more than 500 square meters of Inscriptions on precipices. The Inscriptions on precipices in Wuyi mountain are a living fossil of Chinese calligraphy, poetry and couplet culture, which contain China's ancient history and culture and profound humanistic spirit.


Born in GUYA

Rock rhyme natural

The cloth paper is used as the material of the package, so that the audience can experience its unique feel and texture like paper and cloth, with three colors blue, green, red, distinguish cinnamon, narcissus, drunk begonia three kinds of tea.

The way to open the package follows the form of the envelope, and use special box type packing, the inner box uses the form of cigarette box. The packaging surface uses the bronzing technology to embed the relevant information of wuyi rock tea, Lu yu tea classics, three pit two examples, tea process, history and culture, natural mountain, and product itself in the form of seal character, and use enamel craft to make brand logo. 

A square inscriptions on precipices’ texture pattern, like Wuyi mountain this landscape’s seal, gave the packaging clever fresh life and soul.

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