Dream.org

Brand Identity

Brand identity for the non-profit social justice organization formerly known as Dream Corps.

By focusing on finding common ground instead of battling over our differences, the organization has made great strides in its three primary areas of focus: criminal justice reform, the green economy, and equity in the tech sector.

The cornerstone of this strategic language was the idea of “Imperfect Union,” which expresses the belief that progress is more important than perfection.