Pantene

Nutrient Blends

Eyes on this juicy and refreshing project – the outcome of a fruitful collaboration between Ditroit, Beeta and Grey NYC for Pantene by P&G.

The focus of the campaign was to romance the pure and natural ingredients blended into the diverse formulas of this Pantene product range: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear identity and specific beneficial features.

Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC.

Styleframe

Working hand in hand with the agency, we took a more abstract creative route compared to the brand’s previous guidelines.

We adopted a fresh design approach, spicing up the film with a touch of fun and rawness, eventually ending up in a playful set of graphical assets in line with Pantene’s contemporary image.