British Academy

VIS设计/教育、院校、科研

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发布于2022-08-05

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海中鱼

福建省  |  福州市 其它

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A new direction for a historic institution

Branding

Print

Strategy

Brief

The British Academy is the UK authority on the humanities and social sciences. A fellowship of over 1,000 leading experts, they inspire, support and promote the most outstanding research and researchers focussed on people, cultures and societies. We were approached to help the Academy to define a new direction and help it reach new audiences.

Strategy

At a time of misinformation, distrust of expertise and increased social division, the role of the Academy has never been so critical. Moving beyond prestige and academic rigour, we helped the Academy to unite behind progressive principles. Discovery, Humanity and Ambition became the watchwords for an institution committed to helping people to learn, progress and prosper.


Defining an icon: a symbol of discovery, humanity and ambition

The British Academy has been a leader in its disciplines for over 100 years. We reintroduced the definite article to reassert authority and crafted a monogram for confident application. The unique crop of the letterforms in the marque offers a modern solution that invites a closer look and hints at the Academy's commitment to ensuring progress through academic discovery.


Finding a common purpose

With a disparate fellowship spanning diverse subject areas, we worked closely with the Academy to unite the various boards and committees under its leadership behind a common purpose. The new brand would help the Academy to use its unique insights from the past and the present to help shape a better future.


Visual and verbal identity

The visual identity starts with prestige and a close association with 10-11 Carlton House Terrace, the historic home of the Academy. Bold verbal and typographic expression lends confidence and modern relevance. A vibrant secondary palette hints at the diversity of subjects and perspectives brought together by the Academy. Imagery plays a key role in representing the Academy’s unique perspective on the human condition and connecting the study of the humanities and social sciences with some of the greatest challenges facing society today.


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海中鱼

福建省  |  福州市 其它

这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

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