Koshari Street

VIS设计/餐饮、娱乐、休闲

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发布于2021-12-01

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海中鱼

福建省  |  福州市 其它

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The company


Koshari is a naturally healthy Egyptian street food. We worked closely with the founders and with food writer and consultant, Anissa Helou, to define a new positioning and tone for the brand. The first bricks and mortar outlet is in St. Martins Lane, London.


The identity


The visual language is playful, confident and full of colour. We created a series of patterns based on the ingredients, which work with a vibrant palette and provide a background for the logo and messaging.


Tone of voice


The tone of voice is honest, progressive and playful. We worked with copywriter Michael Evamy on messaging that is approachable and fun.


Typography


Lutz and Maison work in unison to create bold and distinct lettering with an industrial flavour. We use Lutz for headline copy, Maison for body.

Handmade additions are used sparingly to highlight key words, bringing a nice human touch.


Colour


Koshari Street is recognisable through its predominantly yellow core palette, with the secondary palette providing flexibility in communications.


Illustration and graphic style


The illustration style is simple and informative. We use these illustrations to support written information, differentiate between products and explain key menu options.


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海中鱼

福建省  |  福州市 其它

这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

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