Aequitas Coffee形象设计

VIS设计/消费品、食品、茶叶

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发布于2019-11-08

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六神

上海市  |  浦东新区 品牌设计师

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Heading the fourth generation of a coffee growers family in Brazil, the founder of Aequitas decided to do something relevant and impactful on the lives of those who live in the countryside: To streamline the traditional way -  Farmer / Cooperative / Middleman / Exporter / Importer / Roaster / Consumer - for a reduced path, from the farm straight to importers and roasters, providing greater empowerment to producers and, collective growth, transparency in relations and equity between men and women throughout the whole process.

Aequitas in Latin means Equity and was personified in a goddess of equality and fair trade illustrating coins in Ancient Rome. This figure was the starting point for the conception of the brand, where the goddess gained latin characteristics and indomitable female strength. 


作品摘自:https://www.behance.net/gallery/51857399/Aequitas-Coffee
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六神

上海市  |  浦东新区 品牌设计师

这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

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六神

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