Cinecafé
标志设计/广告、媒体、创意、动漫
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发布于2022-05-12
小yy
Cinecafé
CATEGORYArt & Culture
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YEAR2020
In Belgium, UGC is running a large network of diverse cinemas. Each one of them has its own history, its own setting and to a certain degree its own market approach taking into account specific audiences. Following the same logic, their café’s correspond to the local set-up, each with its own different menu.
Our challenge was to develop an identity common to all, allowing for local differences. We achieved this using imagery to complement the graphic identity. Imagery descriptive of the offer but also an expression of the brand attitude and experience.
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