Blackstone Paddock 葡萄酒品牌重塑

包装设计/烟、酒类

发布于2023-03-23

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肖恩的小羊

福建省 | 福州市设计爱好者

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blackstone paddock

Established in 2007, ‘Blackstone Paddock’ has a great wine-award lineage and deserved a refresh and elevation of the whole brand proposition. It is a multi-tier wine brand, offering premium varietal wines from iconic regions from the Barossa to Margaret River, with the top stalwarts of Shiraz and Cabernet Sauvignon and Limited Release wines such as Chardonnay and Pinot Noir.

With this rebrand, we were tasked with investing the identity with greater authority, character and gravitas as well as creating hierarchy within the range, highlighting regionality and its premium winemaking status.

“Blackstone Paddock”成立于 2007 年，拥有出色的葡萄酒奖项血统，值得对整个品牌主张进行更新和提升。它是一个多层次的葡萄酒品牌，提供从巴罗莎到玛格丽特河等标志性产区的优质品种葡萄酒，包括设拉子和赤霞珠等顶级中坚力量，以及霞多丽和黑皮诺等限量发行葡萄酒。

通过这次品牌重塑，我们的任务是赋予品牌更大的权威性、个性和庄重感，并在产品系列内打造等级制度，突出区域性和优质酿酒地位。