亚韩品牌视觉形象设计 | Yoohance Brand Visual Design

VIS设计/美容、化妆品

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发布于2019-11-08

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赖灿伟

广东省  |  广州市 品牌设计师

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Project name:亚韩品牌视觉设计 | Yoohance Brand Visual Design 

Graphic Design:赖灿伟 | Lai_canwei 

Design year:2018

Project Introduction:广州亚韩化妆品有限公司成立于2009年,成立以来主营纹绣,彩妆护肤等产品,主要渠道通过线上销售。“亚韩”作为旗下美妆品牌,于2018年正式成立,作为一个新兴品牌,在消费者认知和品牌传播上还存在一定缺失。因此,在品牌形象、产品包装以及线下物料上,需要一套完整统一的品牌形象以达到更好的品牌传播。中英文的搭配不仅易于消费者记忆,且利于国内外的传播,同时符合美妆护肤行业的高端气质。

因此,针对亚韩缺少英文名称的问题,我们根据亚韩的中文名称以及品牌特质为亚韩做了英文命名;新的英文名称,不仅在发音上与中文名称谐音,且易于消费者记忆,具有很高的传播性;其次,“Yoo”的发音与“优”同音,体现亚韩产品的优越性。


Guangzhou Yahan Cosmetics Co., Ltd. was established in 2009. Since its establishment, it has been mainly engaged in tattoo, makeup and skin care products, and its main channels are sold online. As a beauty brand, “Yohan” was formally established in 2018. As an emerging brand, there is still a certain lack of consumer cognition and brand communication. Therefore, in the brand image, product packaging and offline materials, a complete and unified brand image is needed to achieve better brand communication. The combination of Chinese and English is not only easy for consumers to remember, but also conducive to the spread of domestic and foreign, while meeting the high-end temperament of the beauty and skin care industry.
Therefore, in response to the lack of English names in Asia and South Korea, we have named English for Asian and Asian according to the Chinese name and brand characteristics of Asian and Korean; the new English name is not only homophonic with the Chinese name, but also easy for consumers to remember. Highly transmissive; secondly, the pronunciation of 'Yoo' is the same as that of 'excellent', reflecting the superiority of Asian and Korean products.


注:项目中所涉及人物图片仅为案例展示,不做商业用途


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赖灿伟

广东省  |  广州市 品牌设计师

品牌设计师、字体设计师、南京平面设计师联盟(NGA)会员、广西壮志设计联盟会员 致力于品牌设计、字体字形研…

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