嘎嘎箱

品牌资讯/广告、媒体、创意、动漫

原创

发布于2022-03-18

3748

鲁美视觉创新设计工作室

辽宁省 | 大连市设计

关注

《嘎嘎箱》｜品牌创新设计

作者：王巧韵赵芮黎任仲秋

设计理念：疫情的部分影响，促进了直播带货的行业的发展。直播带货在一定程度上带动了经济的发展，但是在直播中也不乏出现很多博人眼球的奇葩销售方式，给观者的社会价值观带来了不好的影响，对比之下，古代卖货郎的卖货方式更加注入文化价值同时更具人文情怀。他们在卖货中传播奇闻轶事和实时消息，更加注重于货品背后的文化价值，使民间艺术和产品得以延续和保护。我们希望以这个项目为例，为国货节做线上宣传以及文创周边推广，让更多的人了解国货品牌以及背后的文化内涵。

收录2020《中国艺术设计年鉴》

指导教师：刘亚璇白新蕾

禁止盗用、商用、二改

Gaga box brand| Innovation design

Author: Qiaoyun Wang, Ruili Zhao, Zhongqiu Ren

Design Concept: Part of the impact of the epidemic has promoted the development of the industry of live broadcasting and goods. To a certain extent, the live broadcast with goods has driven the economic development, but there are many eye-catching wonderful sales methods in the live broadcast, which has brought a bad impact on the viewers' social values. In contrast, the sales methods of ancient salesmen have injected more cultural value and more humanistic feelings. They spread anecdotes and real-time news in selling goods, and pay more attention to the cultural value behind the goods, so that folk art and products can be continued and protected. We hope to take this project as an example to do online publicity and cultural and creative peripheral promotion for the national product Festival, so that more people can understand the national product brand and the cultural connotation behind it.

China Art Design Yearbook 2020

Instructor: Yaxuan Liu, Xinlei Bai

Prohibit misappropriation, commercial use, and secondary modification

品牌设计