Ink Blend | Coffee Visual Identity Design

VIS设计/消费品、食品、茶叶

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发布于2021-10-14

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Ink Blend

Coffee Visual Identity Design

墨分五色,焦濃重淡清

研磨文化,萃取水墨意境


濃而不滯,淡而不灰
以墨入韻,運墨而五色具

以墨得黑,品味意到筆不到的留白



墨焙-墨分五色系列精選咖啡

研磨,注水,萃取黑的層次與氣韻

咖啡是黑,水墨是黑

水墨與咖啡都是品味黑的藝術

帶著玩心將水墨與咖啡的結合,啜飲一幅水墨

墨有「墨分五色」之說,指墨色從濃至淡的多種變化

以墨分五色為概念,將水墨畫中的花草題材與咖啡烘焙度、風味結合

焙有焦、濃、重、淡、清,韻有梅、蘭、竹、菊、松

水墨做畫講求意境,給觀者以想像的空間

重意不重實且大量留白,作畫過程稱「寫」而不稱「畫」

視覺規劃以水墨重其神韻,不在其形象的概念為基礎

以標點符號解構、組合「寫」一幅現代語彙的山水

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Ink Blend

Coffee Visual Identity Design

After grinding, drip water, and finally taste the black flavor,
Coffee is black, ink is black,
Chinese ink painting and coffee are both arts of black.


Combining Chinese ink and coffee with playfulness, taste the art of a Chinese ink painting.

In the concept of Chinese ink painting, the ink has the concept of 'five color levels of ink', which means that the ink color changes from thick to light.
With the concept of 'ink-divided five-color levels', the flower theme in ink painting is combined with coffee roasting and flavor.
Roasting degree is burnt, strong, heavy, light, clear, and flavors are plum, orchid, bamboo, chrysanthemum, pine and cypress.

In Chinese ink painting, plum, orchid, bamboo, chrysanthemum and pine and cypress have different meanings.
Often used to praise a person's character.
Plum: fearless & resolute
Orchid: talented & romantic
Bamboo: modest & practical
Daisy: independent & self-disciplined
Conifer: patient & trustworthy

Chinese ink painting draws attention to artistic conception and gives viewers space for imagination.
The process of drawing is called 'writing' rather than 'painting'.
Visual planning is based on the concept of ink painting, not its image,
Deconstruct and combine with punctuation marks to 'write' a modern ink painting.



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