SOMEONE x PARTY ANIMAL

平面物料/名片、手提袋

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发布于2021-11-11

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ANNND共和设计事务所

重庆市  |  南岸区 品牌设计

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找到与派对动物们的独特交流方式。
Unique Ways To Communicate With Party Animals.

服务内容:品牌策划、插画设计、IP形象创作、衍生品开发、印刷品设计
客户信息:SOMEONE CLUB



Party Animal 系列作品是ANNND共和团队为“SOMEONE概念清吧”量身打造的“艺术×CLUB”跨界力作及创意推广策略。Party Animal原意指代的就是一群热衷于参加社交聚会的群体,而作为重庆九街地标性酒吧,SOMEONE的良性互动、极致视觉与前沿科技自然吸引到一大群“Party Animal”汇集于此。 


为了增强品牌与消费者的互动以及实现品牌差异化的创意推广,我们对品牌消费人群及消费特点进行了深入研究,并最终提炼出7种具象的动物形象与品牌“Party Animal”里的7类细分消费者相对应,将派对动物们的鲜活“兽性”及“习性”从概念通过视觉表现及后续推广发展放大,最终成为代表品牌精神以及7类“Party Animal”的专属视觉符号。


于此同时,“Party Animal”的推广概念也深植于SOMEONE会员系统与销售系统中;由此打造出从周一到周日针对7类“Party Animal”的专属会员日及会员产品,将情感消费、氛围消费以及最基础的产品消费做到高匹配度;使无论属于霸气的虎、灵动的鹿、高贵的豹等派对动物们都将在SOMEONE概念清吧的夜生活中苏醒灵魂与找到归属感。


The series works of Party Animal are the crossover works and creative promotion strategies of 'Art × CLUB' tailored by ANNND team for 'SOMEONE CLUB'. Party Animal originally refers to a group of people who are keen on attending social gatherings. However, as the landmark bar of Chongqing 9th street, the positive interaction, extreme vision and cutting-edge technology of SOMEONE naturally attract a large group of 'Party animals' to gather here.


In order to enhance the interaction between brand and consumer,and to realize brand differentiation promotion, our brand consumer groups and consumer characteristics were researched, and finally refined 7 kinds of representations of animals image with 7 kinds of consumers of 'Party Animal' to match, the Party animals alive ' animality ' and 'habits' from the concept, and through visual performance and promotion development, eventually become a representative brand spirit and 7 kinds of 'Party Animal' exclusive visual symbols.Meanwhile, the promotion concept of 'Party Animal' is also deeply rooted in the SOMEONE member system and sales system. 


From this, exclusive member days and products of 7 kinds of 'Party Animal' were created for Monday to Sunday, so as to achieve a high matching degree of emotional consumption, atmosphere consumption and the most basic consumption. No matter belong to domineering tiger, clever deer, noble leopard and other party animals all will wake up in the nightlife of SOMEONE CLUB and find a sense of belonging.

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ANNND共和设计事务所

重庆市  |  南岸区 品牌设计

ANNND共和是具有多学科背景的独立设计事务所。创立12年不断坚定以品牌思维为核心的深度服务模式,提供品牌策…

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