TEA-枕山意

包装设计/饮料、茶叶,咖啡

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发布于2019-12-02

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7654321 Studio

福建省  |  福州市 品牌设计师

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TEA-枕山意


Client:谷崖

Designer: Bosom

Copywriter:圈圈

Photography:Hello小方

Time To Market:2019


武夷山正岩茶—水仙 肉桂 大红袍

日月长,天地阔

万物有因,千里快哉

意马收,心猿锁

倚杖门外,临风听蝉

静品茶,闲吟和

物我两忘,枕山而梦


GUYA —— Zhenshanyi

Wuyi Rock Tea —— Narcissus 、Cinnamon、Dahongpao


Long sun and moon, broad heaven and earth.

Everything for a reason, extreme pleasure for life.

Mind back, heart lock.

Leaning on the door, the wind listen to cicada.

Quiet tea, leisure conversation.

Forget things and self, pillow mountain and dream.


意有安稳之意,有物可依,有物可靠。


枕山

茶依靠着山,茶客依靠着茶叶。

茶在山中有一方自己的土地,茶客在茶中有一方自己的天地。


中国特有的文体,历史长期积淀的产物,一种独特文化现象。


岩骨花香

岩骨—滋味    花香—香气

岩骨—茶味与茶气重,回甘持久。

花香—水仙特有兰花香,肉桂独有桂皮味。

岩骨:纯正岩茶从武夷山特有的丹霞地貌的生长环境中独有的岩土中汲取矿物质后所呈现出来的茶汤的口感、质感和汤味。口感、质感称为骨;汤味称为韵。氛香:茶叶冲泡中、茶汤和反甘中所呈现出的香味。岩骨花香是武夷岩茶品质的专有名词,且武夷岩茶本身带有各种植物香气。


岩岩有茶,岩以茶名、茶以岩显。

根据材质与质感的不同,采取不同的工艺与材质如UV、烫金、专色金、漆盒等。以三种颜色赭石、绿、红、区分肉桂、水仙、大红袍三种茶类。包装表面附有圆弧形状的图章,纹理似山脉,又似溪流,体现安稳的意境。使用漆盒的材质,打造端庄大气的氛围,内盒为小翻盖盒,外盒采用书籍装帧的封套及内衬,体验打开古代书籍的感受。


ZHEN

Safe, something to rely on, something to be reliable.


ZHEN SHAN

Tea depends on the mountain, tea customers depend on the tea leaves.

Tea has its own land in the mountains, tea drinkers have their own world in the tea.


YI

China's unique literary style, the product of long history, a unique cultural phenomenon.


Rock Bone Floral

Rock bone - taste   Floral - fragrance

Rock bone - strong tea flavor and tea gas, lasting.

Floral - narcissus unique orchid fragrance, cinnamon unique cinnamon flavor.

Rock bone: from the unique rock and soil in the growing environment of danxia landform in Wuyi mountain, pure rock tea absorbs minerals and presents the taste, texture and flavor of tea soup. The taste and texture are called bone; The flavor of soup is called rhyme.

Sweet atmosphere: tea is brewed in, tea soup and the fragrance that reverse gan place presents. Rock bone floral is the proper name of rock tea quality of Wuyi, and Wuyi rock tea itself with a variety of plant aroma.


Rock has tea, rock to tea, tea to rock.

According to the material and texture of the different, take different processes and materials such as UV, bronzing, spot color gold, lacquer box. With three colors ochre, green, red, distinguish cinnamon, narcissus, dahongpao three kinds of tea. The surface of the package is covered with a seal in the shape of an arc. The texture is like a mountain or a stream, which reflects the stable mood. The material of the lacquer box is used to create a dignified and atmospheric atmosphere. The inner box is a small clamshell box, and the outer box uses the cover and lining of book binding to experience the feeling of opening ancient books.



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