知名伏特加酒品牌法国Grey Goose更新品牌形象设计

VIS设计/消费品、食品、茶叶

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发布于2019-08-07

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色妓总奸

上海市  |  徐汇区 品牌设计师

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Grey Goose

Since its launch in 1997, Grey Goose had set a new standard for vodka. But as a luxury product, people were saving it for very special occasions. This year, a global relaunch invited people to live like they’re the special occasion.


Our job was to redesign the brand’s iconic identity. More relatable. More confident. More joyful. 


We delivered:

Identity creation, brand guardianship, implementation.


Launched in 1997, Grey Goose is a vodka produced in France. Originally created by cellar master François Thibault and marketed by business person Sidney Frank, it was sold to Bacardi in 2004 who has maintained the recipe and process to this day, including using just two ingredients, “single origin Picardie wheat and spring water from [their] natural limestone well in Gensac-la-Pallue”. The core product, Grey Goose® Vodka, is complemented by a range of flavored options including pear, cherry, and orange among others. Grey Goose has recently started a global relaunch with a new identity designed by London, UK-based Ragged Edge.


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色妓总奸

上海市  |  徐汇区 品牌设计师

这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

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色妓总奸

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知名伏特加酒品牌法国Grey Goose更新品牌形象设计

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