Bitcoin is ever increasingly establishing itself as a the future of money. Bitcoin Hoje (today) is a daily newsletter sharing knowledge on everything that is happening in the crypto world.

The concept behind the Brand was inspired by printing presses, referring to the way newspapers were originally produced up until the 19th century. For the brand to be strong and memorable, we designed a monogram joining the B and H letters.

We've developed icons that are the supporting elements for identity, they are used to build the graphic materials and separates the information in a more visual and easier way.

The newsletter is the Brand’s main product, and so it is essential to use font families that facilitate the hierarchy of its contents. After some searches and tests, we chose Gambarino, Helvetica and Times to be the brand's supporting typographies.

比特币越来越多地将自己确立为货币的未来。Bitcoin Hoje（今天）是一份每日时事通讯，分享有关加密世界中发生的一切的知识。

该品牌背后的概念受到印刷机的启发，指的是直到 19 世纪报纸最初的生产方式。为了使品牌强大而令人难忘，我们设计了一个连接 B 和 H 字母的字母组合。

我们开发了作为身份支持元素的图标，它们用于构建图形材料并以更直观、更简单的方式分隔信息。

时事通讯是该品牌的主要产品，因此必须使用有助于其内容层次结构的字体系列。经过一番搜索和测试，我们选择了Gambarino、Helvetica和Times作为品牌的配套字体。