YOOV – Digital Software Platform | Branding Design

YOOV
–Digital Software Platform

CORPORATE IDENTITY | BRANDING DESIGN

YOOV is a digital platform that provides digital solutions and corporate management systems to industries and entrepreneurs. We started our rebranding project with refining our logo, adjusting the kerning for a more balanced look.

Our brand identity system embodies the humanisation of our technology company, represented by the Y exclamation icon. This symbolizes the emotions and feelings that technology can evoke, and YOOV offers more than just digital solutions – we provide humanized tools that cater to your needs. Our slogan, “MAKE IT HAPPEN,” reflects this ethos.

To develop our brand identity system, we created a color palette, graphic elements, and a triangle and quarter-circle pattern derived from our Y exclamation icon. We also established illustration and graphic guidelines for a cohesive visual identity system.

Our refined logo is applied to the new app icon and various corporate stationery items. We added humanized elements to our mobile digital platforms, ensuring that our platform is not only functional but also user-friendly. The triangle and quarter-circle pattern is versatile and can be applied to different media and formats, including ads, bags, websites, and posters.

YOOV is more than just a digital platform – we offer humanized tools and solutions that help you “MAKE IT HAPPEN.”

ABOUT YOOV

YOOV is a digital platform that provides digitalisation solutions such as corporate management systems to various industries and entrepreneurs. The rebranding project of YOOV started with logo refinement. Where we adjusted the kerning to make it more balanced.

Brand Identity development

The brand identity system of YOOV. We created the colour palette, graphic elements and the slogan “MAKE IT HAPPEN”. The Y exclamation icon is further developed into the triangle & quarter-circle pattern.

Visual Identity development

Illustration and graphic guidelines are set up for a holistic visual identity system