Futurium
— Identity

Creating a visual fundament for an emerging identity.

Together with the team at Heine/Lenz/Zizka I had the great pleasure to act as an art director for the corporate design development of the Futurium. Located in the government district of Berlin the Futurium is a place for events, exhibitions, but most of all a place for the future. The fundamental question 'How do we want to live?' will be at the heart of their upcoming subjects.

Nobody is able to predict what the future holds – so we had to build a resilient corporate design that would be able to brand and communicate a wide range of possible topics. An adaptive and forward-looking design system had to be at the core of the identity.

THE GRID

The complete identity is based on the same dot grid. The logo is no exception.

To counteract the harsh edges of the glyphs we developed the base form. It is the symbiosis of the omnipresent circle and rhombus which both can be found throughout the building.

The base form is also applied on the icon design.

A picture of the Futurium wayfinding system we developed. It is also a result of an invisible base grid.

Learn More about it here.

CUSTOM TYPEFACE