夕下®️牌桂花酒  | 甲古文创意杰出作品

原创/平面/酒包装  

荣获 2022 iF DESIGN AWARD 

惬意好秋 

秋凉的间接诗意

桂花酒是属于秋天的饮料 

修士和少女感叹夏日的终结

与猎犬一起在野餐路上轻快行进

蓝色树林在做白日梦

苹果怪盗在偷尝美酒

 

夕下®桂花酒系列桂花酒，是针对新消费市场的年轻群体推出的系列桂花酒。通过重新设计，让年轻的消费者在中秋时节，饮酒或者送礼，有了更加有仪式感的选择。与市面产品相比，它不局限于口味与原料的强调，更注重饮用时的氛围感（mood），与细腻的情感传达。它将中国文化中秋节带给人的感受（细微的伤感缺憾与舒适惬意并存），用新的语言，展示给更多不同文化背景的人。

Xixia Osmanthus Wine, a series of osmanthus wine, is launched for young groups in the new consumer market. Young consumers have a more ceremonial choice to drink or give gifts in the Mid Autumn Festival by redesigning. Compared with market products, it is not limited to the emphasis on taste and raw materials, but pays more attention to the sense of mood and delicate emotional communication. It shows the feeling of the Mid Autumn Festival of Chinese culture (the coexistence of subtle sadness and comfort) to more people from different cultural backgrounds in a new language.