Inuit Soaps 肥皂包装设计

包装设计/日化、日用品、农产品

发布于2023-03-23

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肖恩的小羊

福建省 | 福州市设计爱好者

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Soaps inspired by an Eskimo village

Inuit is a newly founded company convinced that there is a different way of making cosmetics, of making soap, respecting the environment while, at the same time, showcasing an excellent visual and contemporary identity.

The project, carried out in collaboration with Beatriz Montañana, began with the naming process, the result of a reference to Eskimo villages in Greenland where people are able to distinguish between a multitude of different whites, given their snow and ice-filled surroundings. Greenland is also one of the parts of the planet most affected by climate change, and this relationship was used as a reference to produce these natural soaps, without chemical products that are not biodegradable, and using residual elements such as ash.

The graphic identity is the result of a flexible logo that makes reference to the Inuit village and uses part of it as a symbol. The visual system includes colours to distinguish between the ranges and also a numeric classification system, where typography serves not only to identify the product, but also to illustrate it, giving the packages their own attractive identity.

灵感来自爱斯基摩村庄的肥皂

因纽特人是一家新成立的公司，坚信有一种不同的方式来制作化妆品、制作肥皂、尊重环境，同时展示出色的视觉和现代身份。

该项目是与Beatriz Montañana合作开展的，从命名过程开始，这是参考格陵兰岛爱斯基摩人村庄的结果，在那里人们能够区分大量不同的白人，因为他们周围充满了冰雪。格陵兰岛也是地球上受气候变化影响最严重的地区之一，这种关系被用作生产这些天然肥皂的参考，没有使用不可生物降解的化学产品，而是使用灰烬等残留元素。

图形标识是一个灵活的标志的结果，该标志参考了因纽特人村庄并将其部分用作符号。视觉系统包括用于区分范围的颜色和数字分类系统，其中排版不仅用于识别产品，还用于说明产品，为包装赋予自己有吸引力的身份。