我们希望去打造一个轻松愉快的品牌形象，去引导大家内心存在的小美好和小趣味，生活很美好，咖啡也很美好。众所周知，当下很多的品牌都选择了比较冷静沉稳的创意风格和宣传策略，我们想去尽可能的让大家感觉到自由无束缚的感觉，于是选择了比较活泼可爱的卡通风格，没有完全明确的规范设定，而是采用创意风格的统一化，希望给大家带来一丝趣味和享受。
We hope to create a relaxed and happy brand image to guide everyone's inner beauty and fun. Life is beautiful, and coffee is also beautiful. As we all know, many brands nowadays choose a more calm and calm creative style and promotional strategy. We want to make everyone feel free and unrestrained as much as possible, so we choose a more lively and lovely cartoon style, without completely clear specifications, but instead adopt a unified creative style, hoping to bring a trace
of special interest and enjoyment to everyone.