作品 Production  /  “捞沙家族”遵义特色美食IP形象设计

设计类别 Design catrgory  /  美食IP形象设计

设计 Design  /  小伍子

指导老师 Tutor  /  WeiWei 

设计院校 University  /  武汉轻工大学

专业方向 Majior  /  视觉传达设计

捞沙家族是一群来自贵州遵义的小伙伴，家族里总共有五个主要人物，分别代表着遵义最具特色的美食之一。下面来简单介绍一下吧！暖咩咩代表冬至必吃的羊肉粉；锅哥代表万物皆可烙的烙锅；豆宝代表白白嫩嫩的豆花面，BOBO双生子代表恋人常在一起吃的恋爱豆腐；方憨憨代表口感厚实的鸡蛋糕。

他们的出现为遵义增添了许多烟火热闹气息，居住在捞沙巷的他们，以捞宝，捞福，捞金为目的，给人们的生活增加生机和快乐，用最地道的美食感染每一个人。

The Laosha family is a group of friends from Zunyi, Guizhou. There are a total of five main characters in the family, representing one of the most distinctive cuisines in Zunyi. Let's briefly introduce it below! Warm baa represents lamb powder that must be eaten during the winter solstice; Guo Ge represents a cauldron that can be burned by all things; Doubao represents white, tender and tender tofu pudding noodles, and BOBO twins represent love tofu that lovers often eat together; Fang Hanhan represents a chicken cake with a thick texture.

Their appearance has added a lot of fireworks and excitement to Zunyi. Living in Laosha Lane, they aim to salvage treasures, blessings, and gold, adding vitality and happiness to people's lives, and infecting everyone with the most authentic cuisine.