开心姜汁汽水
包装设计/饮料、茶叶，咖啡
原创
发布于2022-04-15
甲古文创意
广东省 | 深圳市 设计
开心姜汁汽水 | 甲古文创意杰出作品
原创/平面/饮料包装
姜汁饮料在国内市场上几乎很少见到，为了吸引更多的人群来尝试姜汁饮料，设计师运用插画人物形象做为包装系列主视觉，希望在创意过程中能够与消费者产生真实的情感连接。
It is a rarely seen ginger drink in the Chinese market. In order to attract more people to taste this drink. The illustration of the figure image is the main visual of the packaging design, and the designers would like to highlight an actual connection with the consumers by the design.
In the creative process, the designers applied four representative characters in the main image of the design, they are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
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