SOBAN-BrandIdentity

VIS设计/消费品、食品、茶叶

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发布于2020-09-15

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ONE艺术设计

山东省  |  济南市 品牌设计

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SOBAN Soda is a beverage manufacturing company in Japan, they want to create a beverage brand summer that brings the youthful, vibrant and energetic of the young dynamic youth.  'Youthful ', 'Energy ', 'Creative ' are important things they want to convey to customers who use their products.


Logo

The Logo was drawn from the geometric shape, I chose 2 circles to display the shape of the energy. However, I split the circle into 2 sections, partly with just lines and a part that keeps the monolithic, then arranges them to deflect a range to represent the two faces: a smiling little face and a boy's face looking to the right. This Logo is well in print and digital.


Key visual and Color

I used 3 shapes in the logo to create the visual key, these three shapes together could create different facial expressions, and I took the idea as a Teen code snippet to join them into 1 line of emotional faces, which could be nested with letters, symbols, or images. 3 shape in Visual key can change color, I picked out 6 colors suitable for summer and emotion. These 6 colors are equal, depending on the theme that will select 1 matching color and then the remaining 5 colors will be the secondary color.


Packaging

I wanted the image of the soda cans to stand out and make it easy for customers to choose the flavor they loved, so I used the shapes in the visual key to create an image of the fruit that symbolizes the four main flavors of the product. Design soda cans with images of large and striking fruits, along with the line visual key combining the logo at the bottom creates uniqueness and consistency for the soda cans.


THANK YOU FOR WATCH


Designed by Cuong Luu, Linh Cao

Photo source : Unsplash

Mockup : Anthony Boyd Graphics, GraphicBurger, Teddy Design

Tool : Adobe AI, Adobe PS


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山东省  |  济南市 品牌设计

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