克莱因蓝气泡酒 | 甲古文创意杰出作品

刘文工作室出品 

原创/平面/快消品包装/酒包装

克莱因蓝的寓意是；“理想之蓝、绝对之蓝。这种蓝被誉为一种理想之蓝、绝对之蓝，其明净空旷往往使人迷失其中。”

克莱因曾说：“表达这种感觉，不用解释，也无需语言，就能让心灵感知——我相信，这就是引导我画单色画的感觉。”

整体基于年轻化市场出发，设计出一款轻松有趣的气泡酒，符合现代年轻人群追求'O糖O脂'健康快乐水的新消费趋势。从一抹天真纯洁的“克莱因蓝”入手，打造出一款好玩又有趣的气泡酒。

跳脱的颜色代表着不同口味，活泼的气泡元素将'O糖O脂'的核心概念带出，意味着健康无负担的生活态度。同时，将夏日里专属气泡酒的特殊清爽口感更灵动有趣的呈现在眼前。

 

Klein Blue carries the implied meaning of the ideal blue and the absolute blue. With such honors as the ideal blue and the absolute blue bestowed upon it, its clarity, luminosity, and spaciousness often make people lose themselves in it.

Klein once said, 'To sense the soul, without explanation, without words, and to depict this situation - this, I believe, is what led me to monochrome painting.'

The creation of the fun and interesting sparkling wine originated from the innocent and pure 'Klein Blue'.The bouncing color represents different tastes, and the lively bubble elements bring out the core concept of 'sugar-free and fat-free', signifying a healthy and burden-free life attitude. Meanwhile, the special refreshing taste of the exclusive sparkling wine in summer is presented in a more lively and interesting way.