Pagoda Brand Design
In late 2021, blockchain powerhouse Near Protocol came to San Francisco-based agency Gold Front with a bold vision for a new platform, one where anyonefrom Web3 pros to would-be founders with no blockchain experiencecould build something great on Web3. Gold Front helped them name it Pagoda, and wrote their category strategy, positioning them as the first Web3 Startup Platform. They then designed the Pagoda brand and website, centered around the companys vision for a more open and accessible digital world.
Pagodas technology challenges the blockchain status quo by leading with accessibility and user-friendliness, so their new brand had to make this crystal clear. Instead of hiding behind overly-technical language, the Pagoda voice speaks in simple, direct terms. Where other blockchains lead with ominous, futuristic design, Pagodas brand is centered around the simple human joy of building something great.
Credits: Josh Lowman (Chief Creative Officer); Larry Johnson (Executive Strategy Director); Pete Chargin (Strategy Director); Ellie Strube (Creative Strategist); Emily Yurko (Executive Creative Director); Jonathan Haggard (Creative Director); Weldon Pless (Creative Director); Patrick Haadsma (Associate Creative Director); Bryan Dávila (Sr. Designer); Tyrell Cerveny(Jr. Designer); Matt Lafond (Head of Production); Andrea Beyer (Sr. Project Manager); Braden Young (Project Coordinator); Wei Bodmann (Illustrator); Relume (Web Developer)
2021 年底，区块链巨头 Near Protocol带着对新平台的大胆愿景来到总部位于旧金山的机构Gold Front ，在这个平台上，从 Web3 专业人士到没有区块链经验的准创始人，任何人都可以在 Web3 上构建伟大的东西。Gold Front 帮助他们将其命名为 Pagoda，并编写了他们的品类策略，将他们定位为第一个 Web3 Startup Platform。然后，他们设计了 Pagoda 品牌和网站，围绕着公司对更开放、更易于访问的数字世界的愿景。
Pagodas 技术通过领先的可访问性和用户友好性来挑战区块链现状，因此他们的新品牌必须明确这一点。Pagoda 的声音没有隐藏在过于技术性的语言背后，而是以简单直接的方式说话。在其他区块链以不祥的、未来主义的设计为先导的地方，Pagodas 品牌以构建伟大事物的简单人类快乐为中心。
鸣谢：Josh Lowman（首席创意官）；拉里·约翰逊（执行战略总监）；Pete Chargin（战略总监）；Ellie Strube（创意策略师）；Emily Yurko（执行创意总监）；Jonathan Haggard（创意总监）；Weldon Pless（创意总监）；Patrick Haadsma（副创意总监）；Bryan Dávila（高级设计师）；Tyrell Cerveny（初级设计师）；Matt Lafond（制作主管）；Andrea Beyer（高级项目经理）；Braden Young（项目协调员）；魏博德曼（插画家）；Relume（网络开发人员）
