Goldsmiths, University of London

交互设计/网页设计

分享

发布于2022-08-05

1365
0
0
1365

海中鱼

福建省  |  福州市 其它

评论

A digital brand for a historic institution

Branding

Digital

Brief

Goldsmiths, University of London is a leading voice in the arts, humanities, social sciences and computing. Famed for their creative approach to teaching and research, the institution maintains a global reputation for excellence in the arts and design. The University recently embarked on a complete overhaul of their visual identity. To support its launch Only were tasked with designing the best university website in the world.

Approach

We started by mapping the range of informational possibilities, considering the message, who it was for, how it would be accessed and where it would be seen. Our aim was to create a series of patterns to support each content type. Patterns would use components of the brand toolkit in unique and interesting ways; expressive elements for inspiring content; readable elements for informative content; and oversized elements for signposting.

Outcome

The redesign reduced bounce rates by more than 40% across key student recruitment pages and supported an increase in page views of more than 300% across news and comment articles, helping the University to showcase excellence in academia. The design won Gold at Heist 2016, received Special Mention on Awwwards and CSS Design Awards and has been shortlisted for two BIMA Awards.

Testimonial

Matt and team were fantastic to work with. They were creative, focused and unfazed by our challenging brief. They took on our site design just after we had refreshed our brand toolkit, and this was to be the first major application of it. Their striking design helped to realise all we were trying to achieve with our brand refresh – communicating our distinctiveness and long history of creativity and new ways of thinking.

Liz Hutchinson, Director of Communications & Campaigns, Goldsmiths, University of London


作品摘自:https://onlystudio.co.uk/goldsmiths-university-london
作品版权归属原著作者所有
TA的作品

已有7148件作品

img09

Four Spa Website

img09

Virgin Media · Illustration Pack

img09

MURCIA VISUAL

MURCIA VISUAL______Murcia Visual es una revista di...

img09

The Ultimate Book of Plants and Gardens

您必须 登录 GTN9才能评论

添加表情 评论 还可以输入 200 个字符

更多评论

海中鱼

福建省  |  福州市 其它

这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

已关注 取消关注
4千万
私信
发送私信
  • 发给
  • 内容
    添加表情 发送 还可以输入 200 个字符

海中鱼

其它

关注

0

1365

1/10

Goldsmiths, University of London

0

0评论

批量入库

选择已有创意库

创建新创意库

描述:

新增创意库

确认采集