wework - Meet FrameWork

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发布于2019-04-04

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福建省  |  福州市 品牌设计师

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Meet
FrameWork

A design language that reflects WeWork’s unique balance of structure and flexibility.

WeWork builds structures that build community. More than just spaces, they program events, create virtual networks, foster personal connections and spark opportunities for members and colleagues alike. As global growth exploded, the brand recognized a need to re-align the visual identity to their purpose. We saw an opportunity to replicate the brand’s natural activities and behaviors – creating a visual metaphor for WeWork itself. “FrameWork,” the identity system that we created, is now being implemented globally.


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波点

福建省  |  福州市 品牌设计师

这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

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