British International Research Institutes

VIS设计/教育、院校、科研

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发布于2022-08-05

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海中鱼

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Towards a more connected future for British research around the world

Branding

For more than a century, the British International Research Institutes (BIRI) have been global research partners in the arts, humanities and social sciences—discovering new knowledge, promoting cultural heritage and supporting international engagement. Against an increasingly uncertain future, the new BIRI brand unites the eight independent institutes behind a shared vision of a more connected future.


A common purpose in a diverse world

The BIRI are deeply embedded hubs in a network that covers southern Europe, the Black Sea, Africa, the Middle East and Central Asia. They play a vital role in sustaining cultural and academic ties between the UK and research communities around the world.


A symbol of collaboration and navigation

The BIRI marque is formed from eight points, representative of the eight founding institutes, coming together to form a star; a leading light in the arts, humanities and social sciences.

The supporting logotype reflects values of excellence and heritage. Inspired by the Doric order, the modern serif forms capture the BIRI's historic permanence and enduring relevance.


Embracing internationalism

In the spirit of knowledge and cultural exchange, the colour approach is inspired by the regions in which the BIRI are embedded. From Persian Green to Levantine Blue, the palette works to highlight and promote the full range of disciplines supported by the Institutes.


Balancing brevity and diplomacy

The brand enables the Institutes to celebrate their unique contribution to the UK’s research and academic landscape, whilst being sensitive to the often challenging social and political contexts in which they operate.


A foundation for the future

The brand was created as part of a wider piece of strategic consulting that has brought the Institutes closer together than ever before. The BIRI continue to find new ways of working together in support of shared interests and initiatives.


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海中鱼

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这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

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