Wow-Kun/ShopJapanBrandMascot

吉祥物&IP/动物吉祥物

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发布于2020-07-31

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海中鱼

福建省  |  福州市 其它

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Wow-Kun

Brand Mascot for Shop Japan

As a brand operates on multiple channels and a variety of different medias, communicating its message to wide demographics in a consistent and compelling manner becomes a big challenge. That was certainly the case with Shop Japan.


Creating a brand mascot, although it is a big undertaking, is often a perfect solution. A mascot is like a logo which symbolizes the brand. The only difference is that it speaks, moves, and has expression. A brand mascot becomes a storyteller. It personifies the brand and creates interpersonal relationships between consumers and the brand.


Based on the Shop Japan brand vision, mission, and values, we have created a strategy and invited character designers to participate in an international competition. Through an intense evaluation process, a character and story created by a renowned character designer, Mr. Hiroshi Yoshii, was selected and was named Wow-Kun.


We defined each character's personality and created a story. Then we created opening animations, sculptures, mascot costumes, calendars, and web contents, such as a cartoon series. 



CHARACTER DESIGNER
Hiroshi Yoshii

CREATIVE & ART DIRECTOR
Daisuke Endo

PRODUCER
Junko Sugimoto

ILLUSTRATORS
Tsumugi Uyama

Reuben Lara

ANIMATION
Roger


作品摘自:https://www.behance.net/gallery/91813565/Wow-Kun-Shop-Japan-Brand-Mascot
作品版权归属原著作者所有
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海中鱼

福建省  |  福州市 其它

这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

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