Poem of Coffee | PO CAFE Visual Identity Design

包装设计/饮料、茶叶,咖啡

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发布于2021-10-14

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Poem of Coffee

PO CAFE Visual Identity Design



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研磨文字,萃取故事
啜飲一首咖啡成癮的詩

一筆一畫,為無以名狀的風味上色
成熟的咖啡果實被陽光染上橘紅
隨著季風,風味滴滴答答落入杯中
獻上一杯給咖啡成癮者的文字遊戲

讀咖啡,飲首詩


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There are always many descriptions of flavor on the coffee packaging,
Most consumers are not interested in reading long text,
In the process of creative thinking, this project is thinking about whether there is a more interesting and novel way of presenting coffee flavor notes.


Try to combine the flavor notes of coffee with poetry,
Read coffee flavor notes and stories in a more interesting way,
Make the text image, let the text layout escape the norm,
The package cover uses the ink-smeared plant pattern to identify the flavor,
Like in the process of brewing coffee, stories about the flavor of coffee are also being written.



Poem of Coffee | PO CAFE Visual Identity Design


Product Concept:Lung-Hao Chiang

Design:Lung-Hao Chiang

Copy:Lung-Hao Chiang


THANK YOU FOR WATCHING.


作品摘自:https://www.behance.net/gallery/113598435/Poem-of-Coffee-PO-CAFE-Visual-Identity-Design
作品版权归属原著作者所有
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