Pantene
Soex

We teamed up with Procter & Gamble for another ample and ambitious project for Pantene.

The hero of the film is the acclaimed Pro-V, the unique formula that transforms hair and makes it stronger.

The P&G team challenged us to reimagine and portray the Pro-V genesis, as well as its first rendez-vous and love relationship with a pool of shampoo, giving birth to a product able to regenerate hair from the root to the tip.

Styleframes

White surfaces lavished by yelloy details and beautiful wavy hair are some of the ingredients used to unfold the nature of this special formula shampoo.

Once again, our team manufactured a vast CG shot library, each one with a distinct story, that can be assembled and edited according to the needs of every Pantene regional department for their local TVCs.

Development

The door to an infinite universe of visual solutions.

A very significant amount of frames, layouts, and animations were manically crafted hence providing the client with a vast choice of visuals.

We did as much exploration as possible throughout this production trying to find out and test innumerable ways to show the Pro-V effect and to visualize the hair-shampoo interaction.