Oatly North America

DIGITAL PROPAGANDA

GRAPHIC DESIGN
ILLUSTRATION
HANDLETTERING

Oatly is an oatdrink company and manufacturer from Sweden who is taking over the world through delicious oatdrinks and highly educating and illuminating propaganda. This infuriates the milk lobby.

Earlier this year I was asked by their US team to help create a set of illustrations, GIFs and handlettering for their online marketing. They we're used in newsletter emails, banners and other digital channels to further confuse the cows milk industry. If you're an US resident subscribed to their newsletter email chances are high that you've seen these already. If not, check out some of my favourites from all of the ones we did below.