MCDONALDS

广告创意/影视广告

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发布于2022-06-16

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海中鱼

福建省  |  福州市 其它

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McDonald’s was becoming the brand everyone knew but very few trusted.


With the rise of YouTube and Social Media came negative chatter about fast food. That it was all fake. Riddled with additives. Photoshopped. Manufactured. As the established leader in the industry, McDonald’s took the brunt of the finger-pointing. So, despite decades as a cherished brand, McDonald’s was suddenly perceived as a giant, deceptive corporation. It had lost its place in the hearts of Americans. And it was our job to get it back.


We needed to make McDonald’s feel real again. And show it for what it really is: an accessible and genuine part of real people’s everyday lives.


We started telling real stories. Stories that people could really see themselves in. All people, in fact.

 


We showcased McDonald’s as the brand that facilitates simple, real moments of joy and togetherness.

 


FILET-O-FISH®

We found compelling ways to show where McDonald’s food actually comes from. In fact, we took a real person from Pollock, South Dakota to fish for Pollock in Alaska, just to show how real the Filet-O-Fish® actually is.


THE MCRIB IS BACK

To celebrate the return of the McRib, we found a real person tweeting about McRib. We flew to her hometown, hid cameras all around her house, and then ambushed her with the first McRib of the season. And we filmed it all in one take to capture that real moment of surprise.

HE MCRIB IS BACKTo celebrate the return of the McRib, we found a real person tweeting about McRib. We flew to her hometown, hid cameras all around her house, and then ambushed her with the first McRib of the season. And we filmed it all in one take to capture that real moment of surprise.


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海中鱼

福建省  |  福州市 其它

这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

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