Transmission Roundhouse

VIS设计/广告、印刷、媒体、创意、动漫、摄影

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发布于2022-08-05

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海中鱼

福建省  |  福州市 其它

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Giving a voice to underserved youth cultures

Branding

Strategy

Brief

Transmission Roundhouse is an online platform for the next generation of creatives and culture makers. With over fifty presenters and producers aged 18-25, the station offers a place for young people to come together to create, explore and influence. We were commissioned to create a brand identity to capture the full spectrum of underserved youth cultures represented by the emerging station. 

Strategy

Working closely with the Roundhouse team, we identified a passion for niche content as the founding principle of the station’s output. With the identity, we worked to position the station as the home of experimental youth content. A unifying brand idea – ‘cut through the noise’ – captured the radical and progressive spirit of the station. 


Monogram

The Transmission Roundhouse monogram is bold, simple and direct. Originally inspired by the movement of dynamic equaliser bars, the logo hints at broadcast and transmission. The unique form is deployed confidently across applications and lays a foundation for the wider visual language.


Visual identity

The visual language captures the spirit of progressive culture – current, not commercial – authentic, not faddy. Typographic expression inspired by the marque offers a range of volumes, embracing individual identity and unique self-expression.


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海中鱼

福建省  |  福州市 其它

这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

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