埃因霍温glow国际灯光艺术节视觉形象设计

VIS设计/文化、艺术、出版、印刷、影视

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发布于2018-12-01

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Recharging a renowned international light art festival with an energetic and dynamic identity.

Client

GLOW Eindhoven


GLOW is an internationally renowned light art festival taking place in Eindhoven every November. The festival materializes the connection of the city of Eindhoven with light and technology, a bond inaugurated in 1891 with the opening of the first Philips bulb factory. We were tasked to boost the GLOW brand while respecting its heritage. The rebranding references lighting technology, using the old squared logo as a new elemental block from which infinite shapes and choreographies can be generated.


The visual language captures the 

technological and choreographical 

aspect of light art through new 

configurations.


Both engaging and easy to understand, the website fully demonstrates the adaptability of the visual identity to digital applications. Together with the printed map brochure, it serves as a platform through which visitors can access the GLOW route and find information on the light art projects.


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色妓总奸

品牌设计师

上海市  |  徐汇区

这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

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色妓总奸

品牌设计师

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埃因霍温glow国际灯光艺术节视觉形象设计

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