包装设计案例欣赏(一)

包装设计/包装作品集

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发布于2018-12-07

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朴域设计整理编辑(ID:puyubrand)

内容来源: worldpackagingdesign


Brandiziac - Lopstiki


“挑战:创造一个有三种不同口味的玉米棒品牌。

解决方案:此类产品通常是冲动购买的,包装可以在选择过程中发挥关键作用。作为新品牌形象的基础,Brandiziac团队决定创建一个完整的故事,将所有产品捆绑在一起,同时强调每个产品的个性。这个名字诞生于孩子喜欢编造新单词的想法。 “Lopsticki”意味着玉米棒不仅仅是被吃掉,而是被激情吃掉。吃的是一个Lopstick。创意团队开发了一个由代表不同风味小吃的人物居住的整个世界:一个简单的糖果棒,粉红色和蓬松的香草,以及一个用于炼乳的超级英雄。每个角色都是独一无二的,拥有自己的故事和生活方式,他自己在Lopstikcs世界的领地。插图是经过深思熟虑的:纹理,颜色,面部表情 - 这一切都有助于创造一个令人难忘和可信的角色。包装的反面包含一个故事,你可以在享受小吃和其他角色的同时阅读,你可以探索,因为谁知道:也许下次你会尝试不同的味道?

'Challenge: To create a brand of corn sticks with three different flavors.

Solution: Products of this category are often bought impulsively and the package can play a key role in the process of choice. As a base for the new brand image Brandiziac team decided to create a whole story, that will tie all the products together and at the same time, emphasize the individuality of each one. The name was born from the idea that children like to make up new words. “Lopsticki” means that the corn sticks are not just eaten, they are eaten with a passion. And the one eating is a Lopstick. The creative team developed a whole world inhabited by characters that represent different flavors of the snack: a simple guy for the plain sugar sticks, pink and fluffy for the vanilla, and a superhero one for the condensed milk flavored. Each character is unique, has his own story and lifestyle, his own territory in the world of Lopstikcs. The illustrations are very thought-through: texture, color, facial expressions — it all works to create a memorable  and believable character. The reverse side of the package contains a story you can read while enjoying your snack alongside other characters, that you can explore, because who knows: maybe next time you will want to try a different taste?'


Brandmeisters, Dmitriy Ivanchenko - Old Cask

“威士忌产品标签”Old Cask“”

'Label for whiskey product 'Old Cask''


The Brandit - SunUp Brewing Co.

“总部位于亚利桑那州阳光明媚的凤凰城,SunUp Brewing Co.专注于充满个性的欧洲风味啤酒。新的所有权于2015年到来,团队为未来带来了新的愿景。令人难忘的角色和大胆的色彩。 Brandit致力于开发一个充满活力和活力的新包装系统,通过扩大酿酒师和酿酒师的大胆个性,将这一愿景变为现实。

'Based in sunny Phoenix, Arizona, SunUp Brewing Co. specializes in European-inspired brews that are full of personality. New ownership arrived in 2015, and the team brought a new vision for the future. A vision of memorable characters and bold colors. The Brandit was tapped to develop a vibrant and lively new packaging system that brings this vision to life by amplifying the audacious personality of the brews and brewers.'


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包装设计案例欣赏(一)

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