FW17 视觉形象设计

VIS设计/展览、活动、体育

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发布于2018-12-02

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Concept

We drew inspiration from the unique look of the marquee sneaker’s mid-arch support. Its perforated accents are visually reminiscent of stadium lights and scoreboards, as well as materials found in urban environments. This look served as a visual thread connecting UA’s performance DNA, the lifestyle component, and the shoes.


FW17 Lifestyle Campaign

Under Armour


Advertising   Creative   Direction   Copywriting    Photography   Videography

Marking a pivotal moment in UA’s shift toward lifestyle-meets-performance sneakers, the Fall/Winter ’17 lifestyle release required an alternative approach to the brand’s traditional campaigns. The challenge was to channel their existing performance DNA in a way that felt authentic in this crossover space. The strategy needed to encompass messaging and visuals that would create new energy and breakthrough the 


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色妓总奸

品牌设计师

上海市  |  徐汇区

这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

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FW17 视觉形象设计

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