Pentagram:西班牙照明Vibia品牌更新品牌形象

VIS设计/汽车、工业、制造业

分享

发布于2018-07-05

86091
4
34
8.6万

Vibia is Spain’s leading lighting company, a Barcelona-based family business with a global presence. 


The company’s visually-refined modern lighting designs reflect their passion for creativity, innovation and high performance. And with a growing reputation for technical excellence, and collaborations with a growing roster of international interior designers, architects and artists, Vibia has earned a respected place in the milieu of modern lighting design.


In recent times, Vibia has evolved its offering beyond products and objects, moving into the world of customisable and experiential lighting design. Through the careful curation of materials, light sources and connectivity systems, Vibia delivers bespoke solutions that are highly customisable — allowing clients to orchestrate high quality spaces that compliment their natural environments.


Pentagram worked closely with the company to develop a brand strategy, tone of voice and visual identity that presents Vibia as an innovative lighting technology company, creating a brand that strikes a balance between product and experience, lighting design and its subsequent behaviour.


Keeping the firm’s distinctive spirit at the heart of the identity, Pentagram introduced the brand idea of ‘The Orchestra of Light and Design’, which has been applied throughout all aspects of the identity. A succinct strapline was also introduced, translated from the brand idea to act as a public-facing manifesto for Vibia: ‘Light your way’.


Pentagram observed a tendency for competitor identities to feature the embedded forms of lightbulbs, lamps and beams of light. As well as this, colour palettes are overwhelmingly bold and stark, with a somewhat understandable focus on light’s functionality, rather than its behaviour or consequence. 


The new VIbia brand identity moves away from away from these played out clichés, focusing instead on light’s value, and its symbiotic relationship with human knowledge, emotion and sense making. 


Evoking the visual language of the ancient sundial, the new logo designed by Pentagram uses subtly evolving shadows to convey the company’s deep and fundamental connection to natural light.


The brand system utilises a soft and delicate colour palette, coupled with open white-space, cultivating a minimal and modernist aesthetic. In addition, the brand utilises an optimistic and purposeful tone of voice, reflecting the spirit of a company that is utopian in its ideals, and always looking to innovate a way that is beautiful, purposeful and human.


This has been applied across Vibia’s digital presence, where Pentagram has redesigned the company’s website wireframe and UI, as well as its social media curation approach.




12

您必须 登录 GTN9才能评论

添加表情 评论 还可以输入 200 个字符

更多评论

色妓总奸

品牌设计师

上海市  |  徐汇区

这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

已关注 取消关注
15.4亿

TA的作品 已有 6 件作品

发送私信
  • 发给
  • 内容
    添加表情 发送 还可以输入 200 个字符

色妓总奸

品牌设计师

关注

4

8.6万

Pentagram:西班牙照明Vibia品牌更新品牌形象

8

批量入库

选择已有创意库

创建新创意库

描述:

新增创意库

确认采集